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Why I created this
Stumbling on new tools and resources really revitalises my SEO mojo. So, to help myself and my peers (and flex my web design skills in the process) I built an SEO toolbox with everything I love, read, use and follow to keep me sharp in the hope it helps others.
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Influence
The design is heavily influenced by Ward Sandler, CEO of Memberspace. I set myself a challenge to replicate his toolbox design from scratch.

Find it useful?
Share the ❤️  on Linkedin and @me! Also If you think i'm missing something, suggest a tool!
the SEO Toolbox

A Curated List of the Best SEO Resources on Earth

Accelerate your learning, productivity and efficiency with a giant list of the worlds best SEO resources, tools, guides, content, extensions, apps and more.

categories

A

All Resources

A

Accessibility

A

Analytics

B

Blogs & Articles

C

CRO

C

Challenges

C

Chrome Extensions

C

Code

C

Content

D

Design

L

Local SEO

O

Off-Site SEO

P

Page Speed

P

Podcasts

P

Productivity

T

Technical SEO

T

Top 20

W

Web Tools

Suggest something

All Resources

This page homes a growing toolbox of hand-curated SEO resources that I use, read and follow. Why I built this.

Chrome Extensions

TextOptimizer

Use TextOptimizer to analyse, improve and enhance your copywriting to make it rich, substantive and optimal - analyse content & SERPs for realtime ideas.
Top 20 shortlist
Code

htaccess Tester

I adore this tool and rely on it for new sites and migrations to validate my code before deploying. Test your code, apply your URL and get a clear output.
Top 20 shortlist
Web Tools

Remove Image Backgrounds Automatically

Remove backgrounds 100% automatically in 5 seconds with zero clicks - save hours in photoshop cutting out images.
Top 20 shortlist
Web Tools

Google Analytics Quick Checker

For a lightning fast check up on your analytics implementation, this extension is great for quickly spotting high level errors.
Top 20 shortlist
Technical SEO

The Tech SEO Matrix Challenge

Seriously test your technical SEO skills with this puzzle challenge, it's really tough but really fun. Big thank you and credit to Alexis Sanders.
Top 20 shortlist
Off-Site SEO

Hunter.io Email Finder

Find the email addresses of people you want to contact one by one or in bulk to enrich a database.
Top 20 shortlist
Blogs & Articles

Google Algorithm Update History

A good, unofficial resource where you can find the change history to Google's search algorithms. Super helpful to remind yourself of the direction Google is heading.
Top 20 shortlist
Analytics

Google Analytics Demos & Tools

Learn how to implement get the best out of Google Analytics, Google Tag Manager and GA Sheets Add-on reporting. Most useful for campaign URL building.
Top 20 shortlist
Design

Shapefactory Design Tools

A micro set of design tools to make your images look amazing. Build pigments, duotones, gradients, a logo and find some cool icon sets.
Top 20 shortlist
Technical SEO

SEO Browse

The world's first browser built for International SEO's - Accurately analyse international SERPs with this this simple and clean web browser.
Top 20 shortlist
Content

Archive.org

An archive of the internet - search the history of over 542 billion web pages on the Internet. You can also prompt archive.org to take a snapshot of your site.
Top 20 shortlist
Web Tools

SEranking Rank Tracking

SEranking is by far one of the best value SEO software packages. I particularly appreciate SEranking for it's daily rank tracking which is great value!
Top 20 shortlist
Chrome Extensions

NoFollow Highlighter

Outline nofollow links on web pages used custom CSS styling and site filtering. Easily identify nofollow, UGC and sponsored link attributes.
Top 20 shortlist
Blogs & Articles

Search Operator Directory

A list of Google advanced search operators including key phrases & symbol examples of how to use every search operator to its full potential.
Top 20 shortlist
Chrome Extensions

Google SERP counter

SEO's quote ranking positions all the time. This simple extension adds numbers next to search results in Google to quickly identify position on a manual search.
Top 20 shortlist
Content

Clean Schema Generator

Multiple schema type generator to get you started without the need for coding. Simple fill out the fields and copy the code!
Top 20 shortlist
Page Speed

Page Speed Revenue Impact by Google

Grab useful insights to improve pagespeed along with context of how it could affect your revenue - super helpful to get justify more dev time on speed improvements!
Top 20 shortlist
Code

Regex101 - Regular Expression Test & Learn

Test, learn and debug regular expressions you are using. This tool is one of the best to get to grips with regex. Paste your code & string and get an explanation of what's happening.
Top 20 shortlist
Chrome Extensions

View Rendered Source

A lightweight Chrome Extension that shows you how the browser has constructed (rendered) a page's original HTML into a functioning DOM, including modifications made by JavaScript.
Top 20 shortlist
Analytics

Merge CSV Files

Merge large CSV files by clicking a button. A really quick way to consolidate your data without straining your CPU with a big paste!
Top 20 shortlist
Blogs & Articles

Moz Ranking Factors

Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers to run studies to help identify correlating ranking factors.
Top 20 shortlist
Podcasts

Search Off The Record

Get background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.
Top 20 shortlist
Page Speed

Analyze Page Performance

Analyze the page load time and other important performance details for every page you visit. Built on top of HTML5 and native JS this is super useful for SEO's!
Top 20 shortlist
Technical SEO

ContentKing Real Time SEO Auditor

Real-time 24/7 cloud based SEO auditing and content tracking - monitor website changes that could affect your SEO and get them wrapped up in this awesome web app.
Top 20 shortlist
Web Tools

Knowledge Graph Explorer

Big shout to Jason Barnard for his love of the Knowledge Graph. Type in your brand or your own name to see what information is contained in Google's Knowledge Graph.
Top 20 shortlist
CRO

Google Optimize

Run split and multivariant tests for free. Plug Google Analytics straight in and glean valuable insight to improve your digital experience.
Top 20 shortlist
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